Augmented reality experience to tell different stories through the illustrations of the art exhibition "De Niños y Otros Colores".
For the exhibition "De Niños y Otros Colores", the artist Neto Olivares wanted the public to immerse themselves into his art, knowing what was behind each of his illustrations and, as if we were children, they could imagine different worlds around each of his works.
we developed an intervention using augmented reality, in which the public could explore his art through a tablet, so they could get to know the process of creation of each painting or just to have fun observing each painting from a different perspective.
We wanted the audience to get involved in Neto Olivares’ art in an immersive way.
AR technology gave us the opportunity to make each illustration tell a different story
In the end we loved watching the audience play and explore the art like they were kids.
We had the challenge of creating an advertisement for BMW that would lead the brand to experiment in more artistic environments. This is why we dared to use rotoscoping and frame by frame techniques to get to the finishes of the fauvist art with textures typical of acrylic paint.